WTF Are Hedonic Shoppers and Why Should You Care?
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
Hedonic Consumption vs Utilitarian Consumption – Consumer Behaviour
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
Psychographics and Shopping Motivation - Adamant Links
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
WTF Are Hedonic Shoppers and Why Should You Care?
WTF Are Hedonic Shoppers and Why Should You Care?
Utilitarian and Hedonic Motivators of Shoppers' Decision to Consult with Salespeople - ScienceDirect
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
PDF) An evaluation of consumer tendencies towards hedonistic shopping for clothes | Emine Koca - Academia.edu
Frontiers | Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing - ScienceDirect
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/4-Figure1-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Sustainability | Free Full-Text | Analysis on Consumers' Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/8-Figure2-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")