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How did Puma beat Nike & Adidas to become India's Biggest Sports Brand
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Comprehensive Marketing Mix of Puma - 2022 Update | IIDE
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World Cup 2014: How a Small Brand Gets a Piece of the Action | Inc.com
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Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
PUMA® - History of the Running System
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FOREVER FASTER: How PUMA Became India's Largest... - PUMA Group
Inside Puma's Sprint Past Adidas In India - Forbes India
How Puma scored over Nike, Adidas in the Indian market
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What is Puma's marketing strategy? | BluCactus Agency
Puma to differentiate products for e-comm, brick-and-mortar platforms - The Hindu BusinessLine